OVERVIEW
In an increasingly interconnected blockchain landscape, the need for secure and seamless cross-chain transactions is paramount.
Zaisan addresses this challenge with its innovative Cross-Chain Bridge solution. Designed to facilitate the transfer of digital assets across different blockchain networks, the Zaisan Bridge ensures a smooth and secure transaction process, eliminating the complexities and risks typically associated with such operations.
Zaisan needed a landing page that would effectively communicate the benefits of this service to potential users and encourage them to sign up.
USER RESEARCH
Surveys, and literature reviews, applying insights from marketing books like "Appendix Marketing Examples" and "Don't Make Me Think." Analyzed competitors to identify effective strategies and common pitfalls.
Identified the core issue: users need a seamless, secure, and intuitive way to transfer digital assets across blockchain networks.
IDEATION
During the ideation phase, creative solutions were brainstormed to enhance the landing page’s effectiveness and user engagement.
BRAINSTORMING
INTRODUCTORY VIDEO
Explained Cross-Chain Bridge video: We included an animated video that explained how the Cross-Chain Bridge service works. The video used simple language and visuals to help users understand the service more easily.
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FULL WIDTH IMAGE
Full-width image: Illustrating the services aligned with the company brand visual ID. We used a full-width image to illustrate the Cross-Chain Bridge service and aligned it with the company's brand visual identity. The image was designed to be eye-catching and convey the value of the service.
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VALUE PROPOSITION
Benefits/value proposition: Followed by an emotional message and CTA, we included a section highlighting the benefits of the Cross-Chain Bridge service and followed it up with an emotional message resonating with the target audience. We used a bold CTA button to encourage users to sign up for the service.
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