METHODOLOGY
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15 minutes per participant in Brazil
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Moderated Remote Interview
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2 Rounds of interviews:
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Understand
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Usability Testing
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Users were asked to perform tasks in a low-fidelity prototype and High Fidelity Prototype.
PARTICIPANTS
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5 participants
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2 males
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3 females
INTRODUCING COFFEEFY
The innovative coffee-ordering app is designed to provide users with a secure and customizable coffee-ordering experience. The app is perfect for coffee lovers who want to personalize their orders according to their preferences and dietary restrictions while staying informed about the latest news and events from their favorite cafés.
With CoffeeFy, you can enjoy your hot cup of coffee with peace of mind, knowing that every component is carefully selected and of the highest quality. So whether you're a frequent café-goer or simply love a hot cup of coffee, Coffeefy has everything you need to enhance your coffee experience.
PROBLEM
Despite the growing popularity of coffee-ordering apps, the city of Vitória, Brazil, currently lacks a diverse range of apps that allow for customized deliveries.
The lack of specialized coffee ordering options poses a challenge for coffee shops and businesses that want to offer a more tailored and personalized delivery experience for their customers.
GOAL
Design a personalized coffee ordering app with customizable delivery options and detailed product information. Prioritize user convenience and a seamless ordering experience. The app caters to users seeking greater control over orders and a more specialized coffee-ordering experience.
PAIN POINTS
Generalist food ordering app sometimes doesn’t offer the best experience to customize my order.
Generalist food apps even give rewards, but the prices are still more expensive than the self-restaurant app.
Generalist food app i’m not able to choose my delivery option.
AFFINITY DIAGRAM
RESEARCH INSIGHTS
Most participants want to choose the payment method after choosing the products.
3 of the 5 participants want to be able to choose the payment method after ordering
Not all the participants expressed the same level of frustration
“It could have the payment option under the order list that I just made. and give the user which payment option he wants.”
(participant A)
RESEARCH
INSIGHTS
Users want the delivery option
4 of the 5 participants want the option for delivery in addition to pick-up
“I like to have the delivery option because my week normally is very busy.”
(participant C)
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