PROBLEM STATEMENT
Pet owners often face difficulties in managing their pet care needs, from buying the right
products to scheduling and keeping track of veterinarian appointments.
THE GOAL
Design a user-friendly appointment system with local clinic integration and a clear calendar display. Pet owners can easily book, reschedule, or cancel appointments.
Key features:
-
Automated reminders for tracking
-
Instant notifications for quick responses
-
Streamlined process for a better pet care experience
USER RESEARCH
Moderated Interview
2 Men
1 Woman
Google Form Questionnaire
10 answers
40-minute interviews were conducted with users to understand their current approach to scheduling veterinary or pet shop appointments for their pets.
The interview questions were designed based on prior research conducted with pet owners in Portugal, ensuring alignment with local needs and behaviors. The interview participants were selected to reflect the product’s target audience, tech-savvy individuals aged 25 to 35. Additionally, a wireframe developed through competitor analysis was presented to participants for usability testing and feedback.
SEARCH FIDINGS
Our search team identified the final subscribers (end users) facing significant problems with their CSPs. These issues were primarily related to service quality, connection speed, and network reliability.
By pinpointing these users, we focused on understanding their pain points and designing targeted interventions to enhance their experience and reduce churn risk.
KEY INSIGHTS
50%
Schedule
50%
Track informations
Users have problem for matching schedules to take their pets to vet.
Track their pets vaccine on notebook
70%
Agenda Conflicts
Users had to cancel VET appointments due agenda conflicts.
KEY INSIGHTS
Communication
Users don’t feel comfortable talking with attendants(phone/person)
Costs
Users Feel concerned about the extra costs that they might have during the pet appointment
USER STORIES
APP MAP
The App Map is directly based on the User Stories, focusing on the key needs of pet owners, such as easy appointment scheduling, reminders, and managing appointments. Each feature is designed to ensure a smooth and intuitive user experience, reflecting the core pain points identified in the research.
SOLUTIONS
Aligment
Integration with local veterinary clinics
Expectations
Feedback feature
Estimated costs
Flexibility
Integration phone calendar
STYLE GUIDE
Title
Poppins 20
Line Height 28
Body
Roboto 14
Line Height 20
LESSONS LEARNED
User Research is the key
Understanding real user pain points helped shape a solution that meets their needs, like easy appointment booking and reminders.
Simplify
Users want a straightforward, intuitive interface that avoids clutter and makes booking quick and easy.
Core Features First
Prioritize the essential functions (like booking and reminders) before adding extra features to ensure a smooth user experience.
NEXT STEPS
Different Devices
Ensure the app works smoothly on all devices, especially mobile. Prioritize responsive design and accessibility.
Scalabi-
lity
Expand the system to include more local clinics, ensuring a broader reach for pet owners.
User Feedback
Continue gathering feedback from users during further testing phases.
